TV, Radio & OTT
A TV ad agency is a company that creates and produces television commercials. The TV ad agency may also be responsible for other aspects of a television advertising campaign, such as media buying and planning. Generally speaking, a TV ad agency usually specializes in one or more specific genres of advertising, such as food and beverage, automotive, or fashion.
The size of a TV ad agency can vary greatly. While a TV ad agency can be a large, full-service firm with hundreds of TV ad agency employees. While any other TV ad agency may be smaller, boutique-style with only a handful of employees. There is no set definition for what constitutes a small or large TV ad agency; it is largely dependent on the specific needs that a brand may have from the TV ad agency.
If you're in need of a radio ad agency that can produce high-quality, effective ads, look no further than our team at Substance Communication, the best radio ad agency across India. We have a proven track record of success using our radio ad agency magic in creating era-defining radio ads that get results, and we're ready to put our radio ad agency experience and expertise to work for you.
From concept to completion, we as a radio ad agency will handle everything for you and make sure your ads are on the air and working for you. That's the magic of Substance Communication, the best radio ad agency in India.
People don't read ads, they read what they are interested in. Sometimes, it's an ad. - David Ogilvy
OTT platform advertising is how product placements and brand endorsements are seamlessly integrated into widely-used streaming media services that offer audio, video, and other content through the Internet, without the need for a traditional cable or satellite television subscription. OTT platform advertising offers ad-supported content, which provides an opportunity for brands to reach consumers through this growing channel.
OTT platform advertising can take many forms, including video pre-roll, display ads, and native advertising. Video pre-roll is the most common form of OTT platform advertising, and allows brands to place a short ad before the start of a video. Display ads also fall under OTT platform advertising and can be placed on the platform’s homepage or within specific content categories.
With more and more consumers cutting the cord and moving to OTT platforms for their entertainment needs, OTT platform advertising on these platforms is becoming increasingly important for brands. OTT platform advertising provides an opportunity to reach consumers in a new and growing channel and can be highly effective in driving awareness and sales.