Character Development
Research shows that brand mascots and characters can increase brand recognition by up to 80% and improve consumer trust and recall across all age groups. From Amul’s iconic girl to the Michelin Man, characters have the unique power to turn products into personalities that people remember, relate to, and love.
For brand owners, investing in character development means investing in a long-term brand identity that goes beyond logos and taglines. A well-crafted character becomes your brand’s storyteller—it entertains, educates, and builds emotional connections that traditional advertising often struggles to achieve.
At Substance, we specialize in creating characters that embody your brand values, voice, and vision. Whether it’s for packaging, ad campaigns, social media, or animated storytelling, we have all the resources—from illustrators and animators to copywriters and strategists—under one roof to bring your brand character to life.
I think hand-drawn animation can be something really special. If the character design is quite simple it has the ability to allow people to easily relate to the characters in a special manner. - Tomm Moore
Our Character Development Services Include:
• Mascot Creation & Illustration – Designing unique, memorable brand figures.
• Character Storytelling – Building backstories and personalities that resonate with your audience.
• Animation & Video Integration – Bringing characters into reels, ads, and campaigns.
• Cross-Platform Adaptation – Ensuring your character works seamlessly across print, digital, and social.
At the end of the day, people may forget ads, but they rarely forget a character that made them smile, think, or feel connected.