Media Planning / Buying & Release
Well-structured media planning achieve up to 3x higher ROI compared to those with ad-hoc campaigns. The difference? Strategic placement and smart buying ensure your message reaches the right audience, at the right time, on the right platform—without wasting budget.
For brand owners, media planning and buying isn’t just about booking ad space. It is about understanding consumer behaviour, mapping their journey, and ensuring your brand is visible exactly where it matters most. Whether it’s TV, radio, print, digital, or outdoor, precision-driven planning ensures your campaigns work harder and deliver measurable results.
Your brand is a story unfolding across all customer touchpoints. - Jonah Sachs
At Substance, we combine data-driven insights, negotiation expertise, and creative strategy to deliver maximum value from your media spends. With all resources under one roof—planners, analysts, creatives, and buyers—we ensure your campaigns are not only seen but also remembered.