OTT ad service in India
The goal of Substance Communication is to provide the best user experience possible for any device, wherever. We are one of India's most renowned advertising firms for Over-The-Top (OTT) platforms. We provide advertising on OTT platforms in India for a wide range of enterprises, including media corporations, content owners, telecom companies, and operators.
With the use of streaming video services and gadgets like smartphones, laptops, and connected TV (CTV) devices, we enable companies to communicate with consumers directly over the internet. Our OTT services in India have a higher conversion rate and give advertisers a cost-effective option to interact with customers in new ways.
When we design custom web applications, there is no "one size fits all" approach. All of our custom software developments share two features, though: they're very user-friendly and can be tailored to meet your specific needs.
Software that is developed specifically for a client's needs is known as custom software. Because every firm's operations are unique, the custom software development agency provides everything the client needs, from conception to implementation. Custom software is highly helpful because it meets all client expectations.
Custom software development offers considerably greater scalability than third-party licence software, and our software development team will provide personalised support just for your company. It is possible to digitise your work, streamline procedures, lessen human error, and improve overall accountability, efficiency, reporting, and production by working with the top custom software development company in Delhi.
- Platform for End-to-End Video SDP: The OTT process is utilised to improve corporate efficiency and end-user experience and is referred to as a seamless system. A leader in the field, GC Media helps clients promote their commercials through Hotstar Ads, Mx Player Ads, and other OTT platforms.
- Streaming apps for multiple screens: The only platform that allows you to create your own apps for smartphones, desktops, TVs, and other devices and deliver content across many screens and platforms. We quickly create a white-labelled platform that can meet all of the demands for streaming video.
- Services for monetizing videos: We will produce your films to aid in monetizing the material through a variety of channels, including AVOD, SVOD, TVOD, Mx Player Ads, MVOD, and PPV.
- Audits & Consulting by OTT: aid companies in developing OTT strategies and associated business models (along with the audit of existing platforms like Hotstar Ads, if any).
- Sources for Content: offers reputable content partners alongside its premium content. Reach the objective of brand promotion while providing the user with endless entertainment
- Managed Services for Video: Offer cost-effective video operation services to help the digital video industry's operating costs are optimised.
How does OTT advertising work?
When delivering OTT ads, it's important to take into account both the ad-insertion method, such as whether they will be served client side (CSAI) or server side, as well as how the streaming platform interacts with OTT devices, such as via the Video Ad Serving Template (VAST) or Video Player-Ad Interface Definition (VPAID) tags (SSAI). The general method of OTT ad delivery is as follows
- Creating Audience: The platform's subscription data is used to construct an OTT audience, albeit in certain circumstances this audience may also be enhanced with extra household data. This might comprise both first- and third-party data, such as the users' preferred show categories or particular shows they watch on the site.
- Pushing the campaign: Beginning audience matching The platform will use subscriber information from several OTT platforms to connect the audience with the appropriate TVs. The OTT devices push, download, and buffer the advertisements.
- Displaying Ads via OTT platforms: This is where OTT devices are connected via VAST or VPAID tags, depending on the platform (more about that below).
- Reporting: After the campaign, the OTT operator provides back data on ad exposure, and the platform prepares the reports for the advertiser. Campaigns are typically enhanced by first- and third-party data.
If you are seeking for OTT ad service provider in Delhi, to do some creative advertising for your brand, Substance Communication is your creative partner for that.