Marvel Tea : A premium & legacy FMCG tea brand
Strengthening a legacy tea brand through strategic branding, packaging design, and B2B marketing support.
Substance Communication partnered with Marvel Tea to refine its brand identity and support long-term business growth.
Marvel Tea is a well-established tea manufacturing brand with decades of experience, serving both retail consumers and a strong dealer–distributor network across markets.
What We Did
Branding Support : OOH Marketing & Brand Visibility Support for FMCG Tea Brand
We worked on strengthening Marvel Tea’s brand presence by aligning its visual and communication elements with its legacy and market positioning.
This included out-of-home (OOH) marketing executions such as wall branding, branded vans, promotional stalls, and on-ground event activations, helping improve offline brand visibility and recall across key markets.
Outcome:
A more cohesive and confident brand presence that reflects Marvel Tea’s experience, trust, and credibility in the tea industry.
Packaging Support: Packaging Design & Revamp for FMCG Tea Products
Packaging was treated as a key brand touchpoint, designed to communicate quality, clarity, and trust at first glance. As part of the engagement, the initial packaging design was developed by us, followed by a strategic packaging revamp to enhance visual clarity, shelf appeal, and brand consistency as the product range evolved with time.
Outcome:
Delivered packaging that improves brand recall, enhances retail shelf presence, and maintains the brand’s rooted and authentic identity.
B2B Marketing Support:
Website Development & Digital Brand Presence Support
For B2B communication, the focus was on clarity, structure, and long-term partnership value. As part of the engagement, the initial website development was executed, creating a structured digital brand presence that supported both retail visibility and B2B credibility for dealers, distributors, and business partners.
Quick & E Com Creatives & Marketing Collaterals
For B2B communication, the focus was on clarity, structure, and long-term partnership value. As part of ongoing brand support, Substance Communication also created quick & E com creatives for day-to-day brand messaging, trade communication, and marketing requirements, enabling faster and more consistent outreach across channels.
Outcome:
Stronger, more professional B2B marketing communication supporting Marvel Tea’s dealer, distributor, and trade partner network.
Our engagement focused on refining and strengthening an already established FMCG tea brand rather than reinventing it. Through consistent branding strategy, effective packaging communication, and structured B2B marketing support, Marvel Tea is now better equipped to scale while staying true to its legacy.
Substance Communication helps legacy brands evolve with clarity, consistency, and purpose.