Evita : A much loved FMCG snack brand that enjoys two decades of customer’s love
Brand Positioning
Evita came to us with a brand image but lack of efficient branding strategy. Our first step, therefore, was to craft an effective strategy and a distinct communication that would immediately sit right with the target audience.
After a few days of brain storming, “Kuch khaya kya” emerged and became the foundation of subsequent communication strategy for all media vehicles.
Product shoots
An honest agency confession: nothing is better than snacking on crunchy and munchy product when you are busy capturing the crisps of the same crunchy and munchy product.
Marketing Materials
Evita was given a complete makeover with redesigned catalogue, BTL activation creative, and strategic content placement within the target audience, both offline and online.
Packaging
An immense challenge that Evita was facing was a result of inconsistent pack designs that hampered brand recognition. To counter this challenge, Substance suggested a very gradual transition to better, cleaner and distinct packaging. The transition is an on-going process./p>
Website
A brand new website was created in line with the communication strategy. The website content was customised to cater to both the mass target audience and dealer/distributor network.
social Media
Impact
