KPG Masale : A trusted spice brand known for authentic taste and purity.
Branding
From the house of Marvel King, KPG Masale emerged with a purpose—placing the special flavours of Indian fields on every kitchen shelf. But, what’s unique about that? It’s high-quality and selective spices, like Guntur’s Red chilli and Selam’s Turmeric, available at affordable prices.
The basic and blended spices needing branding that would enable the brand stand apart in this highly saturated market.
Marketing Strategy
Carving your corner in a highly competitive segment is challenging but not impossible. Even the target audience was spread out across various demographics. From a grandmother cooking her traditional recipe to a PG dweller making his Sunday special, we needed to target them all.
The world of Indian cuisine is so vibrant you end up with endless range to experiment with. It is as challenging as it fun.
Packaging
The world of Indian cuisine is so vibrant you end up with endless range to experiment with. It is as challenging as it fun.
Website
A vibrant and user friendly website was created to cater to both the end-user and the dealer/distributor network.
social Media
Quick Commerce
Impact
