Aagaaj : A much-loved incense and dhoop brand
Aagaaj brings soulful aromas that connect households to spirituality, celebration, and everyday calm. At Substance, our role was to strengthen Aagaaj’s presence in both traditional and digital spaces, making the brand resonate with modern audiences while staying true to its cultural roots.
Product Shoots
Through detailed and aesthetic product photography, we captured the essence of Aagaaj’s offerings. The visuals reflected purity, elegance, and fragrance, becoming the backbone of the brand’s digital and offline communications.
Website
A visually engaging and user-friendly website was created to narrate the story of Aagaaj. From product showcases to brand philosophy, the website acts as both a digital storefront and a storytelling medium.
social Media
Our social media strategy focused on building emotional connections. We highlighted rituals, traditions, and everyday usage while promoting Aagaaj’s premium positioning. The result was a community of engaged and loyal followers.
Influencer Marketing
By collaborating with lifestyle and cultural influencers, we amplified Aagaaj’s reach to the right audience segments. The influencer campaigns blended authenticity with relatability, driving both awareness and trust.
Impact
