PORTECH Engineering Pvt Ltd. : A comprehensive port crane engineering service provider.
Branding Strategy
As a hyper-niche client, PORTECH came up with the unique challenge—increasing outreach to clients involved in maritime transportation and logistics. Already known as the “Crane Dr.”, PORTECH came with a specific brand positioning but no strategy.
As the first step in the direction of strategic branding, LinkedIn communication strategy was devised and executed with consistent success. The technical expertise was established via all communication channels.
Marketing Material
All the marketing materials were redesigned to effectively communicate the technical proficiency and brand positioning
Website
The entire website was revamped, along with the content to keep communication in line with the technical proficiency.
social Media
Impact
