Ralfh Senses: A luxury and premium incense and dhoop brand.
Branding
What happens when fragrance meets substance? It’s a strategic output that establishes a brand from scratch and building it upwards and outward. The process started with creating a brand mark that resonates with its quality products. Team Substance further analysed competitors’ strategies to deliver a distinct brand identity.
Packaging
The packaging was also designed to reflect mystery about the product inside. The objective was to deliver uniqueness in a mass-brand and it was successfully delivered. The metrics of success: widely appreciative response received from dealers and distributors alike during a special product testing meet before launch.
Photography
The agency received the entire range to conduct in-house product shoots. All the products were photographed using our capabilities, keeping the range distinctions in mind.
TVC
Commercials were conceptualised by Substance and an initial digital run was made to keep the ad highly targeted and instantly measurable
Website
A website was created from scratch to carry out effective digital marketing, leading to first page rankings for several keywords and higher visibility.
social Media
E-Commerce
Impact
